According to Dr. James McQuivey of Forrester Research, the value of one minute of video is equivalent to 1.8 million words. That’s an incredible amount of power, and more businesses are starting to see the benefit of using video content in their online presence. However, with great power comes great responsibility– so how do you use those precious 60 seconds and capture the attention of your audience successfully? Here are some tips:

digital video camera lens

1. Develop the Message First

The point of your video is to communicate a message that promotes your business goals so spend some time thinking about that message before you begin production. Put yourself in a lead’s shoes; what do they already know, and what do they need to know next? Make a list with your ideas and choose one for your focus. Without a clear message, you will quickly lose the attention of your audience.

2. Consider Your Niche

Every business has a niche that they fill. What makes your niche respond? Do some market research and analyze the video content that your competitors have produced. You will have a greater awareness of your audience and competition, which will help you in positioning your message.

3. Keep it Simple

If possible, don’t make the video longer than a minute and a half. Short, agile videos are highly shareable and your message is much more likely to be remembered. Short, sweet, and straight to the point!

4. Make it Interesting and Have Fun!

Don’t be afraid to be a bit humorous and have fun with your video. People love to feel a personal connection to a business; this builds brand loyalty. In the video, your audience gets to literally see who you are; leave a strong impression on them! With your carefully crafted, focused video, you’ve already set yourself apart from your competition and left an impression on your audience. So– do I still have your attention?