By Stephanie Pelletier
When selecting your keywords as a part of the search engine optimization (SEO) process, it can be hard to know where to start and how to attract the right visitors. Learning more about how SEO fits into your overall marketing strategy is key; SEO is a dynamic, ongoing process that needs to work together with your content to be successful. Here are some best practices in selecting effective SEO keywords:
1. Figure Out What SEO Keywords Your Market is Using
Market research is essential to the proper selection of keywords. Google provides an excellent, and free, Keyword Tool that helps you to select keywords based on what people search for when looking for your product or services. In addition to this, it is useful to look around on competitors’ websites, social media, and your website analytics to see what keywords are most frequently used. Create a list of these keywords and target 4-5; this will help keep your content simple and focused, and more likely to rank well.
2. Your Keywords Should Drive Your Content Strategy
Your website’s content is the foundation of your website and web presence at large. Good content is what is going to drive traffic to your site and keep visitors longer; therefore, your SEO should be in line with your content strategy. When selecting keywords, make sure they are applicable to your content. SEO Keyword selection is all about understanding how your user will get to your website; so if your content is out of sync with those expectations, you’ve lost your audience. If content is king, keyword selection is queen.
3. Position Yourself for Incremental Success
After you’ve selected and implemented your keywords, it’s natural to get excited and expect a quick return on your efforts. However, it takes time to rank high for even one keyword; it’s an ongoing process, requiring continuous maintenance and analysis. Take your time to develop content and SEO strategies that work together, and refine and adjust them over time. SEO is a marathon, not a race; so don’t be discouraged if you are not getting results right away.
Understanding how SEO keyword selection works as a part of your overall content and marketing strategies is vital; be mindful of your analytics and trends and you’ll enjoy a steady rise in the visitors you are looking to attract.