Guest Post by Michelle Stanish, Mpression Marketing Group
With consumer perception becoming increasingly influenced by review sites like Yelp.com and other social media networks like Facebook or Google+, it is more important than ever before to manage your online reputation. Client reputation is nothing new. What people say about your company and its products have taken place since the beginning of time. But, what has changed are the vehicles and speed in which news is spread. A bad review of a restaurant on Yelp or a complaint about customer service on Google Reviews can potentially have a huge impact on whether someone will do business with you or not.
Social media and review monitoring is a big deal! Do you know what is being said about you or your business online? Here are some ways you can manage your online reputation:
1. Develop a Social Media Strategy
Any company, large or small, that has not thought about how to improve, monitor and protect what people are saying about them or their company on social media is at risk of being blindsided. (1) However, monitoring is only one aspect of your online reputation. Some companies still do not have a social media strategy. What about posting? Every day I come across companies whose posts on social networks are too wordy, a sales push or are often times inappropriate. Utilize marketing companies that provide you with suggested content that you can include on social networks, such as Mpression Marketing Group’s DIY Social Package. It allows you to pick and choose what content you’d like to include on social networks, gives you some creative inspiration to come up with your own posts, and keeps you up to date with the latest trends and tools.
2. Respond to Bad Reviews
Do you have a policy in place to outline how you respond to negative feedback, if this arises? Consider business review sites as a way to communicate with customers. Possibly there is a consistent complaint that you should take a deeper look into. Take the time and respond to those who have reviewed you – both good and bad. It shows you care. Don’t just try to hide negative feedback or immediately try to delete them. “Bad things happen to good companies. It’s just a matter of when.”(2) A bad review showcases that your company is human. How you respond to that feedback is what really matters. The goal is to get satisfied, loyal customers to post great reviews, and in turn push those negative comments or reviews to the bottom of the list.
3. Produce Content Regularly
Search rankings, such as where you appear on a Google or Bing Search revolves around content. This is when your companies’ strength in content development thrives! Create blogs, white papers, and start actively posting on social networks. The more keywords and phrases that directly relate to your company’s products and services, the better!
Companies with a proactive approach to online reputation will have a lead on their competition. This is your company we are talking about! People are talking about it whether you like it or not. Why wouldn’t you want to take part in the conversation?
(1) (2) Enterepreneur Magazine, “Why Franchise Owners Have to be Especially Careful on Social Media,” November 2014.
About Mpression Marketing Group
Mpression Marketing Group works with businesses who struggle to find the time to do marketing consistently and are looking to strengthen their relationships with new and existing clients.
Services include year-round marketing support packages with fixed monthly budgets to include blog and content writing, email marketing, and social media maintenance and advertising. Learn more at: www.mmg-ct.com